Advertising campaign of the bank Vostochniy is “Weather forecast”. The advertisement is directed on clients’ attention to best-in-class products of the bank: a cash credit “Seasonal”, a debit card “Card No 1” and a new product, a credit card “Big percent free” with unique conditions. The video clips made by a creative team will be broadcasted in regional programs of the federal channels, such as “the 1st channel”, “Russia 1”, “NTV”, “STS”, “TNT”, “RBK”, “Domashniy”, “Match TV”, “Friday” and etc., including local tv-programs. The creative conception of the bank’s advertising campaign was presented by Paradigma agency; produced by the Leevandia Entertainment company. It is the first video clip made by the company for the bank Vostochniy.
Producer – Ivan Lopatin Director – Yana Klimova-Yusupova Leading part – Anna Bachalova Director of photography – Andrey DeBabov Art director – Alexander Lutikov Composer – Stanislav Polesko